Business Background:
Our client’s culture is characterised by entrepreneurialism, analytical rigour and a willingness to go the extra mile to help the business succeed.
Marketing and CRM Department:
The Marketing and CRM department have several responsibilities.  We manage the acquisition of new consumers/users/visitors/email addresses. We optimise all of our marketing towards either immediate revenue generation or towards customer lifetime value.  Our key external marketing channels are Search, Shopping, Social Media, App, ATL, and Retargeting. Our ‘internal’ marketing channels consist of email, web push and app push. We also create, maintain and run the daily/weekly/monthly/bespoke internal reports and analysis on our business.  These reports enable the wider business to make day-to-day trading decisions and the helps the executive team to make big, strategic and financial decisions.
The marketing team is extremely data driven with its strategy towards optimising to the highest ROI. As a team we have access to data manipulation tools like python, SQL and Adobe which means we can really dig into the data that is driving fluctuations in performance. We have a constant test and learn approach within each area of marketing, ensuring knowledge of any successes (or failures) are shared amongst the wider team
Role Summary
This role is our entry position into the CRM & Marketing team. This role will initially have two key responsibilities.
Support our BAU email & Organic Social activity + our testing and optimisation programmes. Focusing on driving improvement in metrics key to the business: click rate optimisation, conversion rate optimisation, customer lifetime value, and customer retention. This will involve helping to plan tests, working with other teams to operationally carry them out, analysing results and providing sensible recommendations.
You are expected demonstrate a keen sense of intellectual curiosity and willingness to learn on the job, and to have ambitious career expectations.
Key responsibilities

• Help manage the multiple daily email/push/social communications & assisting in the building of automated multi-stage campaigns
• Manage ad-hoc CRM communications through briefing to execution in conjunction with multiple stakeholders
• Identify areas of opportunity, and execute projects to drive growth and engagement across our social and email channels
• Help with projects including managing the creative and technological development of emails, organic social media, and customer personalisation development.
• You will be expected to be competent in Excel and SQL or get up to speed very quickly when on the job – experienced applicants will need to prove ability in Excel and SQL.
• Manage campaigns, competitions and giveaways across social media and other platforms
  • Manage and run the competition
  • Analyse performance and use this insight to improve activity going forwards

Experience and Skills Required

• Independent, structured and precise work ethic
  • Willing and able to independently think, investigate and drill into data, spotting and highlighting important trends, and be highly accurate
• Super organised: we have lots of campaigns across email, push and social media
• Excellent numerical and analytical competency
• Excellent communication skills and ability to understand commercial implications of data
• Exceptional candidates can differentiate themselves with proven experience and competency with:
  • Social Bakers, MessageGears
  • Excel, SQL
  • HTML/CSS, Javascript
• Keen to learn: you’ll need to be sharp-minded and quick on the uptake, trends and news move fast in digital
• Enthusiastic: we all love what we do, and need someone who will share that enthusiasm with us!